✨🙏🏽🙏🏽🙏🏽✨ A huge thanks to ADWEEK's Stephen Lepitak for including me in his latest read about the interactive toy brand tonies®https://adweek.it/3PosjaZ
👀 I’ve been watching Tonies for years and came across them around 2019 in the UK. Strolling through my local Target in Austin, Texas I was pleasantly surprised to see their product on the shelf.
🌠 Being an up-and-comer in the space Tonies does a great job of leveraging IP that kids, parents, and families trust, know, and love so if you are a fan of Marvel, DC, Disney, Peppa the Pig, Paw Patrol, Thomas The Tank Engine, Sesame Street, and more Tonies has you covered.
🎧 Tonies enable kids to experience stories in completely new, screen-free ways through sound and NFC technology so now they can scan and connect with stories featuring their favorite characters.
👛 The price point is affordable and accessible considering other connected tech-driven experiences on the market.
📈 Connected play continues to grow, anticipated to be a $24.1 billion market by 2028, however getting it right can be a challenge for brands both big and small.
🧔 Kids are the number one toy purchase influencer, seeking playful, experiences with brands and characters they know and love while parents and families are looking for play experiences that are safe, and easy to use at an affordable price.
💫 For toy brands like Tonies and of all sizes that means making joyful, simple experiences online, in-store, and upon arrival.
📖 Check out Stephen Lepitak's brilliant read here >> https://lnkd.in/gFfgMggftonies® USATarget Shelly Sundag #connectedexperiences#Sound#Toys#ScreeFree#NFC#ConnectedPlay#tech#techtoys#gaming#retail#play
👩🚀 It was fantastic going behind the design of our latest Intelligent Messaging collaboration, "The Glenfiddich Guide,” with Mercedes Salisbury, Sr. Manager of Digital Marketing & Media at William Grant & Sons from the global stage of innovation, CES. https://lnkd.in/dZxDdHZJ
🥃 “The Glenfiddich Guide,” an interactive AI-powered 1:1 mobile experience that gives consumers a personalized Glenfiddich single-malt scotch whisky recommendation, advice, and even food pairings based on their stated preferences.
📈 The Glenfiddich Guide generated a 70% engagement rate, proving the appetite for innovative, personalized 1:1 experiences.
🚀 When it comes to emerging technologies, Mercedes advises, “It's all about taking that first step, solving specific problems today, and scaling intelligently in the future.” Conversational AI opens doors to simplifying the single malt scotch whiskey category and breaking down perceived complexities.
🤝 Valuable insights have emerged from our collaboration, emphasizing how Intelligent Messaging could unlock opportunities to build true product advocacy and enhance customer loyalty across the customer journey.
🔮 Mercedes shares perspective on the entrepreneurial spirit of William Grant and Sons, our partnership across dentsu, iProspect, Merkle and Meta and how we are shaping the future together.
🙏 Thanks to everyone involved in this phenomenal journey. 🚀
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👀 Check out the full interview >> https://lnkd.in/dZxDdHZJ
😎 See The Glenfiddich Guide demo at CES >> https://lnkd.in/d9n-i5fG
📖 Learn more about Intelligent Messaging >> https://lnkd.in/gYDd_iav
🤩 Stay tuned for more updates.
dentsuMetaConsumer Technology Association#Innovation#AI#CES2024#CES#IntelligentMessaging#Meta#GenerativeAI#Future#socialcommerce#Design#creativity#Innovation#IWD#DigitalMarketing#IntelligentMessaging#CES2024#Collaboration#FutureTech#conversationalai
Amplifying the Voices of Storytellers | VP at Swell
2yValerie Vacante let’s publicly speak!! https://www.swellcast.com/t/ST30Jz0gqUzvNTW here’s a meta moment brought to you by Swell