NEWS: Adidas will end its relationship with Kanye West. “The company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” The company says this year's net income loss this year will be $246 million. Our story: gofos.co/3gEUxzL
FINALLY Adidas is doing the right thing
The world has become a funny place.. You get punished and labeled crazy when you speak your mind and don't follow the norms of the ordinary. Now people are rejoicing for someone's downfall 🙄. Wish you a long fruitfull life Ye 🙏
All these people/companies all of a sudden 'dropping' Kanye is proving the point he was making all along....if he was going along with all the approved rhetoric (killing black men, sexualizing black women) as it relates to what kind of 'black' music is promoted, everything is good but when he starts talking some uncomfortable truths about Jewish people who run music industry in particular, than its an issue. The anti-semetic line that is used to slander people that dare speak truth to power is played out. Not to mention that most people who claim to be Jewish are not SEMITES at all. The askanazi jews (which is most of the jews in country of Israel and in US) come from the caucus mountains and are not decentants of SHEM from the bible. Everyone gets emotionally riled up (when prompted to do so) without knowing or caring about facts which is a terrible trend going on
I’m sure adidas took the decision swiftly but imagine how complex all these contracts, and arrangements are. These things usually take ages. As someone rooted in the culture and working in this field, for me adidas has stood for inclusion and diversity for decades. It’s the values and behaviours the community and business has, that’s got it this far. Breakups are never easy but it was the right time to do this. The leader and empath in me believes Ye needs therapy and has a lot of learning to do but this post isn’t about him. The people who are impacted the most need support and there should be a dialog between adidas and the Jewish community. I would like to see this as the start of something good, a new relationship built. That’s well overdue. adidas as a brand has worked with Run DMC, Snoop Dog, Nicki Minaj and Kanye previously to name a few. If i were there and you were to ask me. I feel now is the best time to ‘go all in’ on Cyrill Gutsch’s Parley, Benyonce’s Ivy Park and Pharells Human Race.
The whole world should drop him, ignorance and bigotry have no place in the world.
Actions have consequences. This is called accountability, not "cancelling" and was a business decision. Will be interesting to see which party benefits more from this in the long term.
I don’t know what took so long, but good.
Good. There is no room for this behavior from someone in his position.
Massive business impact but long overdue.
Senior Delivery Manager, U.S. Health & Life Sciences at Microsoft
1yGood! This is what happens when you brush off his behavior as being creative for years. He lost me when he started comparing himself to a god way back 🙄.